Privacy & Cookie Policy

Privacy & Cookie Policy — Summit Garage (Dudley) Ltd
Last Updated: August 2025

Introduction

Summit Garage (Dudley) Ltd is committed to protecting your privacy. This policy explains how we collect, use, disclose, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.
We are registered with the Information Commissioner’s Office (ICO).

Data Controller Details

Summit Garage (Dudley) Ltd
328-334 Himley Road, Dudley, West Midlands, DY3 2TS
Email:
Telephone: 01384 259 555

How We Collect Your Personal Information

We may collect your personal data through:
• Enquiries via our website, social media, phone, or in person
• Purchase of vehicles, parts, or services
• Finance applications
• Service bookings and warranty work
• Marketing subscriptions (when you opt-in)
• CCTV monitoring on-site (for security and safety)
• Cookies and analytics on our website

Types of Personal Data We Process

• Name, address, email, phone number
• Vehicle details and ownership history
• Purchase and service history
• Payment details (processed securely)
• Finance details (when applicable)
• CCTV footage (on-site)
• Website usage data (via cookies)

Lawful Basis for Processing

We will only process your personal data where we have a lawful basis to do so, including:
• To fulfil a contract (e.g., vehicle purchase, service agreement)
• With your consent (e.g., marketing communications)
• To comply with legal obligations
• Legitimate interests (e.g., fraud prevention, business management)

Sensitive Personal Data

We do not routinely collect sensitive personal data (e.g., health information, ethnicity). However, if you apply for vehicle finance, certain providers may request sensitive data directly from you for affordability or creditworthiness assessments.

Data Sharing & Third Parties

We may share your personal data with:
• Finance providers, warranty companies, or insurers (with your consent)
• Service and repair partners
• Marketing agencies (only where consent has been given)
• IT service providers, including website hosting and CRM systems
• Regulatory authorities, when required by law

We do not sell your data to third parties.

International Data Transfers

We do not transfer your data outside the UK.

Data Retention

We will retain your personal data for as long as necessary for the purposes we collected it, including satisfying legal, accounting, or reporting requirements.

Your Rights

Under data protection law, you have rights to:
• Access your personal data
• Rectify incorrect or incomplete data
• Request erasure (“right to be forgotten”)
• Object to or restrict processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the ICO

Marketing

We will only send you marketing communications if you have opted in.
You can unsubscribe at any time by contacting us or using the unsubscribe link in our emails.

Cookies & Tracking Technologies

We use cookies to:
• Enable website functionality
• Analyse website traffic (via Google Analytics)
• Serve relevant adverts (e.g., Google Remarketing)

Cookie Categories:
• Essential cookies (necessary for operation)
• Analytical cookies (performance and usage tracking)
• Marketing cookies (advertising and remarketing)

We allow users to control cookie preferences via our website cookie banner. You may disable cookies in your browser settings.

Automated Decision-Making & Profiling

We do not carry out automated decision-making that has legal or significant effects on individuals.

How to Contact Us

If you have questions about this policy or wish to exercise your rights:
Summit Garage (Dudley) Ltd
328-334 Himley Road, Dudley, West Midlands, DY3 2TS
Email:
Telephone: 01384 259 555

Changes to This Policy

We review our privacy policy annually and update it when necessary. The latest version will always be available on our website.