This privacy statement sets out how Summit Garage (Dudley) Ltd (“Summit Garage”) complies with European Union data protection requirements. We are committed to respecting your privacy. Once you choose to provide us with any information by which you can be identified, you can be assured that it will only be used in accordance with this privacy statement. For your protection, we are registered under the General Data Protection Regulation and have given all appropriate notifications to the Information Commissioners Office.


We may collect the following personal data from you when you enquire about purchasing a new car, purchasing parts, or having a service or repair on your vehicle.

• Name
• Address
• Telephone number
• Email address
• Other personal details

Should you pay for your car through our registered Finance Provider then we are licensed to have access to financial information completed on your finance application form, as part of the application process. Please note that should an application for Finance be declined, the Finance Provider is not permitted to share the reasons for it being declined with us.

Summit Garage (Dudley) Ltd will not use your personal information for any other purpose unless you have provided consent for us to do so.


We will use this information and data obtained from other sources, to understand your needs and provide you with a better service and in particular, for the following purposes:

  • Internal record keeping and administration;
  • To fulfil requests you make of us, and to meet the requirements of any contract we enter with you or any promotion we provide you;
  • Marketing;
  • To improve our products and services;
  • To ensure that the content, services, and advertising that we offer is tailored to your needs and interests.

We may review the data we hold every two years, but we will not keep it for longer than is necessary for our purposes.


When you provide consent, you are agreeing that we may use your personal information for the purposes set out in this statement and, in order to do this, we may need to share your information with our service providers and agents. We will not sell, distribute or lease your personal information to third parties unlesswe have your permission or are required by law. We may release your personal information to our authorised direct marketing agents if you have provided consent for us to do so.

If you have provided consent for us to use your personal information for direct marketing purposes, you may change your mind at any time by writing to us at:

Data Protection Compliance Officer

Summit Garage (Dudley) Ltd,

413-415, Himley Road,

Lower Gornal, Dudley, DY3 2RA

If you believe that any information that we are holding on you is incorrect or incomplete, please write or e-mail us as soon as possible to the above address.

By providing us with your consent, you are agreeing to the processing of any sensitive personal data that we hold, for the purposes mentioned above. You also consent to our transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary forthe above purposes. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure that your information is protected.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect.

This data protection notice may change and we will notify you of any changes where we are required to do so.


If you have any concerns about the way Summit Garage (Dudley) Ltd is handling your information you can contact the Information Commissioner’s Office at the following website –


Our policy will be reviewed on a regular basis, and any changes will be posted on our website. This Privacy Policy was last updated in July 2023.


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What are ‘cookies’?

‘Cookies’ are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preferences. You can think of cookies as providing a ‘memory’ for the website, so that it can recognise you when you come back and respond appropriately.

How does the Summit Garage website use cookies?

A visit to a page on this website may generate the following types of cookie:

Google Analytics Cookies:

Every time someone visits our website, software provided by Google generates an ‘analytics cookie’.
These cookies can tell us whether or not you have visited the site before.
Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.
This allows us to track how many individual users we have, and how often they visit the site.
Please visit here to read Google’s Privacy Policy

Google Remarketing Cookies

This website may use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Summit Garage website. Data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ads Settings page, and if you wish you can can install a browser plugin to maintain your preference to opt out of personalized ads from Google, even if you’ve cleared your cookies. Learn how

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, we cannot tell if you are a real user without them enabled, so you would not be able to submit our contact form.
All modern browsers allow you to change your cookie settings. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following link may be helpful, or you can use the ‘Help’ option in your browser for more details.